Resume

Summary

Enthusiastic and driven MBA candidate with a passion for brand development, creative problem solving, and higher education marketing. Demonstrated ability to lead across a variety of circumstances through teamwork and outside the box thinking.

  • Written communication skills
  • exceptional organizational skills
  • detail oriented
  • skilled public speaker
  • innovative decision maker
  • passionate and self-motivated

Education

William & Mary, Raymond A. Mason School of Business, Williamsburg, VA

  • MBA, Marketing- Expected May, 2022
  • BBA, Marketing, Film & Media Studies (Double Major)- May, 2020

Marketing Experience

StudentBridge, Atlanta, GA

Marketing Intern: May 2021- Present

  • Write case studies and create corresponding videos about success with higher education partner institutions
  • Draft copy for, design, and schedule marketing emails, company LinkedIn posts, and blogs in HubSpot
  • Redesign and update branded best practice guides for pre and post product implementation to send to clients
  • Storyboard, draft voiceover, edit, and produce product usage and benefit videos

Agency 1693, Williamsburg, VA

Project Manager: October 2020- Present

  • Serve as point of contact between client and the agency Blogs and Newsletter Team, create schedules for team
  • Revise and edit final copy before sending to client to ensure adherence to the client’s voice and style guidelines

William & Mary University Advancement, Williamsburg, VA

Video Production Intern: September 2019- March 2020

  • Wrote storyboards for, filmed, edited, and captioned marketing videos for various departments
  • Pitched original concepts based on a current student perspective to clients at pre-production meetings
  • Recruited peers through personal and social media outreach for production shots that showcased students

Athletics Branding Intern: May 2019- August 2019

  • Researched for, drafted, and designed a comprehensive brand identity manual for William & Mary Athletics
  • Presented proposed social media and brand guidelines to the Director of Athletics and several other directors
  • Composed the Brand Overview Introduction for identity manual using brand attributes determined through feedback from student athlete focus groups

Leadership Experience

William & Mary MBA Association, Williamsburg, VA

Graduate Council Representative, January 2021- Present

  • Write, distribute, and analyze results of graduate student satisfaction survey
  • Contribute to marketing efforts for Graduate Council events and activities

Social Committee Chair, September 2020- May 2021

  • Design, budget for, and carry out social events that appeal to a diverse set of MBA students
  • Create RSVP forms, invitations, and promotional materials for events

Phi Sigma Pi National Honor Fraternity, Williamsburg, VA

President, 2019

  • Coordinated 75 members in weekly meetings and events, served as liaison between chapter and national office, ran executive board meetings, held weekly office hours
  • Organized and executed chapter’s first philanthropy event that raised over $1,200 for Hospice House

Advisor of Recruitment and Public Relations, 2018

  • Promoted and presented at information sessions with over 100 attendees
  • Planned, executed, and advertised for themed recruitment weeks with daily events for over 50 people

Club Gymnastics Team of William & Mary, Williamsburg, VA

President, 2017-2019

  • Scheduled all practices and competitions, enforced safety protocols, used social media to recruit new members
  • Created and presented annual budget reports and proposals to Director of Campus Recreation

Gamma Phi Beta Sorority, Williamsburg, VA

Chair of Homecoming Committee, 2019

  • Created a theme for homecoming weekend and applied it to t-shirts, a parade float, and homecoming events
  • Led a committee to execute a weekend of daily events and activities for over 150 people

Volunteer Experience

  • Admissions office weekly student volunteer
  • New student orientation aide
  • Athletics engagement ambassador

Technical Skills

  • Adobe Premier Pro video editing
  • Microsoft Office including Excel
  • Social media management
  • Tableau
  • Graphic design platform Canva
  • Hubspot